Posted by admin | Posted in SEO Services | Posted on 21-01-2014
Tags: Seo Services
Many Search Engine Optimization experts have been asking whether SEO, a tool to rank websites is dead . Google started taking some major steps in fighting spam, and thus shifted the playing field for all SEO experts and their clients.
So, in 2014, it may be challenging to beat your competitors for your keywords and still trying to raise your website higher. One thing that has not changed is that you still need high authority quality backlinks from existing sites to yours and quality content with anchor text.
Most of the SEO professionals know that it has become necessary to build a solid SEO performance in 2014 by using white hat techniques keeping in mind all the changes made in 2013 SEO.
Content marketing is key
Content Marketing will be the key to SEO and professional internet marketing in 2014. From the perspective of SEO professionals, Google will be focusing on the companies that have made robust content marketing and SEO efforts with the hopes that this is signal that they are such kind of business that Google wants to support.
Benefits of a Good content strategy:
- Content access to your target audience regularly.
- Measurable signs that your website is growing.
- Social signals from regular publishing and sharing with your audience.
- Increasing authority and ranking of web page connected to your body of work.
Get presence on Google+:
Besides strengthening your overall SEO and social media marketing position, it is going to be very critical that you should invest in presence on Google+.
Establishing the Google Authorship for your content and linking it to your G+ account is one of the major factors in determining the major players in 2014. Authorship connects your content or article with Google+ and plays an essential role in the search engine results pages(SERP’s). At the end the overall author rank will get strengthened.
The Google +1’s add up with the regular posting of solid original content. It is now clear that how much Google+ones is directly contributing to overall ranking of page rank and authorship. It will going to be the major factor in social media component of Google’s algorithm in the year 2014. In 2014, expect Google+, quality content and authorship as a major factor in your websites scorecard.
Summary: In 2014, Stay with white hat techniques and pay attention to quality content, guest posting, quality backlinks, in order to improve your organic search engine visibility.